The leather shoes you love the most and wear almost every day now look worn out. The flashy color is diluted. They bear marks of scuffs from regular usage on the surface.
A typical scenario it seems. You acquired a pair of quality shoes; unfortunately, daily wear has ruined them. Many people consider this as the end and throw the shoes or they keep them in the closet.
No one needs to be this way. The scuffed shoes can be made to look like new with a bit of work, which is a very fulfilling experience.
The secret is in selecting the correct tool. To do this, you have to have a cream shoe polish that has color. Its main function is to refresh the color and to nourish the leather, which is impossible for a regular wax polish to do.
Cream Polish is a Must
Becoming familiar with the items you need for shoe care lets you make your shoes look great. We manufacture products with defined functions as a mark of our brand. For fixing color and scuffs, the cream polish is the option professionals select.
The Magic of Pigment
A cream shoe polish with color is used mainly to add pigment back into the leather. It consists of myriad fine color bits which penetrate through the small openings of the leather.
This is less like covering and more like a permanent coloring process that the leather absorbs. Hence, you can change the color of the shoes you had before or simply warm them by restoring the color of the wood.
Nourishing and Reparation
A quality cream polish doesn’t just add color. It has oils and waxes which nourish the leather. This keeps it supple and prevents it from drying out and cracking.
A scuff is not only a color loss on the surface. It is a place where the leather fibers got hurt and dried. The oils in the cream penetrate into these areas and “heal” the leather, which makes the repair smooth and long time lasting. Our long time in the business of making shoes for brands has taught us that nourishing the leather is as important as color in order to accomplish a real repair.
Cream vs. Wax Polish
For the sake of clarity, the distinction between cream and wax polish is significant. They tend to serve different functions in the process of shoe maintenance. Using the one by mistake will result in poor effects.
| Feature | Cream Polish | Wax Polish |
| Primary Function | Color Restoration & Nourishment | Protection & High Shine |
| Pigment Level | High | Low to None (in neutral) |
| Scuff Coverage | Excellent (re-colors the scuff) | Poor to Fair (fills minor marks, no color) |
| Leather Nourishment | High | Low |
| Finish | Soft, Satin Sheen | Hard, High-Gloss Shine |
| Best Use Case | Fix scuffed shoes, restore shoe color | Final protective layer, mirror shines |
In a single sentence: to tackle the problem of a damaged item, you can start with a cream. To protect and achieve a high shine, finish with wax.
A Step-by-Step Manual
Proper watercrafting, the rightful thing that you do, is the one thing you need to do to achieve professional results. Therefore, if you need to bring your leather shoes back to life, make sure to follow these steps.
Step 1: Clean the Surface
Polish will not adhere to a dirty shoe. This actually grinds dirt into the leather causing more damage and prevents the cream polish from penetrating the area evenly.
First, take a horsehair brush to clean all loose dust and dirt. Take care of the edges and see the seams.
Next, use a clean and soft cloth damp it with water a little bit. Go across the shoes and wipe the surface with it to remove any remaining dirt.
For shoes which are ladened with dirt or wax polish, use a leather cleaner. Leave the shoes out for them to dry well before proceeding. This could take 20 minutes or so.
Step 2: Match the Color
This is the moment of truth. How well you match the color will be the document indicating if the repair will function.
The principle is simple. You should choose a cream shoe polish that matches your shoe exactly or that is one shade lighter. The darker shade is only for the real artist who wants to change the color of the shoe for good, in this way, the shoe is considered to be patinaed.
To cheat the best match, you may take your shoes outdoors. Electric light sources can alter the appearance of pigments. You could check the shoes right against a chart or to the color of the polish you see in the jar.
We are the top specialists in producing customized colors for global brands. You can find the nearest match for your home projects in a well-known brand’s offer.
Pro Tip: Test First
Always try the cream in a hidden area of the shoe before you apply it to an exposed part. You can put a small amount of cream polish in a hidden place, such as under laces or an inner arch.
Leave it for 10-15 minutes to see the final color. When it blends in well, you can be certain to continue with your work. This small decision will help you not to make a mistake that you will not be able to fix.
Step 3: Application Technique
Depending on the kind of damage you’re fixing, the way you put on the cream polish will differ. This is the main point which will make your work neat and perfect.
For scuffs, which are minor damaged areas, you can apply a focused approach. Use a cotton swab or simply wrap a cloth around your fingertip. Put a small amount of cream polish right on the scuff. Work it into the damage gently. After some minutes, if you still see the scuff, apply a second layer. The goal here is to build color only in the damaged areas.
For faded areas, which take up a part of the area on the leather more, the approach is even coverage. Use a soft, lint-free cloth to apply a small amount of cream about the size of a pea. Rub it into the leather in small, circular, and consistent motions. This will make the cream slightly warm and help it go on evenly and not leaves any streaks.
Step 4: Let it Absorb
Patience is a virtue in the process of taking care of your shoes. After you put the cream polish, you must let it act for some time.
The nourishing oils need to penetrate the tiny holes inside the leather and the color needs some time to settle. If you do this tier too quickly, you will have a finish that is weak and uneven that could be easily wiped off.
The shoes have to rest for a minimum of 10 to 20 minutes. Don’t touch them or buff during this important absorbing time.
Step 5: Buff to a Sheen
After the cream has absorbed into the leather, the last step is to buff the shoes. This takes away the extra polish and leaves a natural, classy shine.
Get a clean, dry horsehair brush. Use quick, light, and back-and-forth movements across all the leather surface of the shoe. The rubbing gently warms the waxes in the cream, making a soft shine.
Buffing is a time for the hidden repair to become visible. It rounds the edges of the treated areas so that the work you did on scuffs and faded patches mixes into the rest of the shoe. Thus, the footwear becomes uniformly colored and is conditioned beautifully.
BIKI Supplies High-Performance Shoe Cream
This is a professional guide that supplies you with knowledge. The only way to get the best result is by having that knowledge and being addressed by a great product. At BIKI, we sweat to create the highest quality shoe care.
For Shoe Lovers
Being true to quality makes us use only the best ingredients. Our cream polishes are packed with pigment particles for a deep-long lasting color. We combine this with a unique blend of natural waxes and oils that work very well and make your leather not only look good but also be alive again. The Cream for covering scratches you are looking for is built on this idea.
For Business Partners
We are a premier shoe care manufacturer for brands worldwide. We offer full solutions to businesses for their customers to get superior shoe care products. Our expertise and manufacturing capabilities can help you build your brand.
- Pigmented Shoe Cream Supplier: We are specialized in making super-effective and color-rich creams with a broad and ever-increasing range of colors.
- Custom Color Shoe Cream Production: Our state-of-the-art labs can find specific color codes or physical leather samples to create exclusive, unique colors for your brand.
- Wholesale & Bulk Orders: We offer flexible programs for retailers who want bulk shoe cream and our full line of leather restoration products are sold wholesale.
- Private Label Solutions: Team up with BIKI to launch your line of premium shoe care along with our quality control and manufacturing, so you can focus on building your brand identity.

Conclusion: Restore and Protect Your Investment
Your leather shoes are a mark of style and quality. With the right knowledge and products, you can protect that mark and make them last for years.
For Our Customers
You now are equipped with the experience of the experts to fix scuffed shoes and also to bring the color of shoes back just like a pro. This not only saves you money, but it also donates to the green world, and it feels so fully satisfying. It is a way of being connected to your belongings and turning them from disposable things into your belongings that you value.
Are your shoes ready for a new life? Discover our full collection of colored shoe creams and find the shade that fits your shoes perfectly.
For Future Partners
If you’re a retailer, brand, or distributor that is looking for a reliable wholesale shoe cream partner, we’re the right solution. Our proven product range can fit into your line card or BIKI can help you build a high-end shoe care line through private labeling.
Get in touch with our B2B team today to ask for samples, discuss the custom color shoe cream production, and receive a competitive quote. Let’s work together to build something great.