The average order value (AOV) is a crucial metric for online sellers. For shoe brands, distributors, and e-tailers, the cost of delivering a single pair of shoes often cuts into profits and forces them to rely on other product sales, such as single accessories, that sometimes incur a loss.

The best way to solve this is to increase the amount with every sale. That is not done by sales forcing but with the help of offering a real, solid value to the buyer.

The ideal option is private label shoe care kits. They result in a simple purchase becoming a complete brand experience and thus, triggering an increase in the revenue and also a high-profit upsell with a customer who is more satisfied.

In this guide, you will read about the business logic behind the kit-based upselling and will find the quality sourcing standards for the creation of premium private label shoe care kits that will pair with your brand’s quality.

AOV Multiplying Strategy

Pairing products is very successful in retail. An effective shoe care kit form a user’s complete solution giving them a convenience that seems to worth more than its separate components.

Clients value the convenience. They do not have to look for the brush, polish, and shoe tree separately, as they can buy one complete package.

The convenience of this offers a higher price. The idea of a $50 kit seems better compared to three separate items priced at $45, even though the total cost could be lower.

For your business, this essentially means an immediate increase in your AOV. Instead of being a shoe seller, you are now a provider of a whole care system for that investment, therefore you are earning more with every client.

Also, the cost of shipping a kit with shoes is less than the cost of shipping many small items separately. This shipping saving will be applied to every order you make.

Your branded kit is not only a one-off product but also a continuing promotion. Every time the customers use your branded brush or shoe tree logo, they tie themselves to you stronger, which will finally lead to more purchases.

Creating Your Premium Kit

A recommended private label shoe care kit mainly consists of first-rate components. Wise shoppers identify a difference between cheap, disposable tools and those that are made of high-quality and durable materials.

Your care kit quality always has to be at the same level as your shoes. Thus, you are preserving the brand image and justifying the bundle’s higher price.

Next in line are the three essential accessories that can be found in any high-grade shoe care kit: horsehair brush, cedar shoe tree, and shoe horn. Let’s take a look at the sourcing standards for them.

Key Horsehair Brush

One of the most essential tools for the shoe shine process is the horsehair brush. It performs effectively depending on the quality and the thickness of the fibers it has.

The natural horsehair is especially valued because it has two contrasting qualities. It clears away the surface dirt and distributes creams and waxes equally but is still so soft that it does not harm or scratch delicate leather.

Brushes that have bristles that are so closely packed together are best to look for when sourcing. Dense packing equals to cleaner, better feeling, and longer wear.

The length of the bristle also has its role to play; the longer the bristles the better the flicking action for buffing the polish to its maximum shine. The handle, which is the other focal point, also speaks of quality.

We suggest the use of solid wood, such as beech or birch, for its durability and weight. A good design brings the fun back to the polishing process which now is no longer just a job.

For the handle of private label shoe care kits, it fits your brand. We provide accurate laser engraving services to put your logo on it, thus creating a one-of-a-kind tool that people will treasure and make use of for several years.

The Scented Cedar Shoe Tree

A shoe tree should be considered a necessity, not a luxury. It is an essential tool for the repair and maintenance of quality shoes. Cedar is the best material for premium shoe trees.

The fragrance of American Red Cedar is so keen that it serves as a natural deodorizer for shoes. More so, it is sponge-like in structure, which helps it to absorb humidity and sweat from the leather lining.

Absorption of this moisture is extremely important. It prevents the leather from splitting, the lining from decaying, and it maintains the shoe’s structure.

A good cedar shoe tree should have two features: a split-toe design and a spring mechanism. The design allows the tree front to widen out when the spring works, filling the entire toe box to remove any creases caused by usage.

The back section must take the form of a complete shape, and not just be a simple knob. A full heel section provides the necessary conditions to support the shoe’s counter and keep its original form.

The hardware should be top-notch, especially brass-plated ones, to uphold the no rust policy and also maintain the smooth operation of components. A custom laser-etched logo on the heel of the shoe tree brings in a sophisticated, custom touch for your private label shoe care kits.

The Shielding Shoe Horn

A shoe horn is just a regular item but a completely good one: it ensures the protection of the heel counter of a shoe. The process of forcing a foot into a shoe traps the stiff material at the heel, causing irreparable damage to its integrity and fit.

A shoehorn in a care kit is a very useful addition that also serves as a teacher by explaining the customer how to maintain the product properly and protect it, which in turn, returns the good message to the brand. Proper materials are always equivalent to quality.

Although simple plastic is the most frequently used material, offering a shoe horn made from polished wood, like Schima Superba, or even a refined metal option enhances the entire kit. The length is another parameter to think about.

Minimalistic and light-weighted shoe horns are useful for travels; conversely, you can have bigger ones, 15 inches or 24 inches, which are modes of convenience at home. Like the other parts, the shoe horn is an excellent way to display branding.

The logo can be printed or even engraved ensuring the visibility of the brand at all times during the usual procedure of wearing shoes.

Kit Assembly with All Services

Getting individual items from different suppliers, ensuring quality control, and doing the assembly themselves is not only a share but also a long and hard process. It takes you from the primary business of selling products.

The Biki Shoe Care can get rid of this complication. We work as your complete supply chain partner by providing a full end-to-end solution for private label shoe care kits.

All premium parts are acquired according to your precise conditions. We handle the custom branding of each item, from printing the logo on the cloth to laser engraving on wooden brush handles.

Our group then assembles all of these components into a fully retail-ready package. This encompasses the procedure of designing and manufacturing custom-printed boxes, branded dust bags, and a little manual that tells customers how to benefit from the kit.

As a result, a complete, high-quality product is sent to your warehouse, which is ready for sale. You receive a product that is finished, not only a bunch of pieces.

Your Brand, Your Signature Kit

The strength of private labeling is the total control of the brand it gives you. This is no longer just a kit with your logo on it but is your kit, made with your own standards.

Each individual component is a way to present your brand’s personal touch. Choose the polish color, the scent of the cleaner, the brush’s wood finish, and the design of the packaging.

We collaborate with you in the creation of a signature kit that is only available under your brand in the market. This degree of customization creates a deep sense of possession and loyalty to the brand among your customers.

As your silent manufacturing partner, we only care about the execution of your contract in a trustworthy and precise manner. We guarantee that the final product perfectly embodies the quality and style that your brand represents.

Work with a Sourcing Specialist

Starting a high-margin upsell program with shoe care kits and private labels is a brilliant way to scale your profits and extend your brand’s ecosystem. This is the process of converting a one-time shoe buyer to a long-term, loyal customer.

Aligning with Biki Shoe Care, allows you to leverage our industry knowledge, our configured supply chain networks for the best materials, and the full assembly of products done by us. We take care of your everything by making this process uncomplicated, effective, and also, beneficial to you.

Let us assist you in creating a product that not only brings joy to your customers but also enhances your AOV.

Get Your Wholesale Catalogue

Do you want to consider the options? Our complete B2B wholesale catalogue provides an in-depth overview of our products, their customization options, and the way to create your private label shoe care kit.

You can download the catalogue today to start adding more profit to your brand with product lines.